Artificial Intelligence in the European Union

User transparency in the European Union

Article 50 of the EU AI Act sets out transparency obligations for providers and deployers of certain AI systems, including the following:

  • Providers of AI systems must ensure that natural persons using an AI system must be informed that they are interacting with an AI system unless this is obvious to the natural person (this obligation excludes AI systems authorised by law to detect, prevent, investigate or prosecute criminal offences).
  • Providers of AI systems must ensure that the synthetic outputs of the AI system are marked in a machine-readable format and detectable as artificially generated or manipulated (excluding AI systems authorised by law to detect, prevent, investigate or prosecute criminal offences) and must process data in accordance with other relevant EU laws.
  • Deployers of emotion recognition or biometric categorisation systems must inform the affected natural persons.
  • Deployers of AI systems that generate or manipulate image, audio or video content constituting deep fakes must disclose that the content has been artificially generated or manipulated.

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